Prime Big Deal Days 2026: What to Target, What to Skip

Amazon's Prime Big Deal Days, the second and final Prime member-exclusive savings event of the year, runs from Oct. 6 at 12:01 a.m. PT through Oct. 7 at 11:59 p.m. PT. The Hollywood Reporter notes that non-members can sign up for a 30-day free trial, while students and adults aged 18 to 24 are eligible for a six-month free trial that auto-renews at $7.49 per month, half the regular price.

Early deals began rolling out hours before the official start. According to The Hollywood Reporter, categories that consistently deliver the best savings include high-end fashion and beauty, with Amazon Luxury Stores offering up to 50 percent off designer labels and up to 20 percent off pre-owned luxury items. Shopbop and What Goes Around Comes Around also have curated storefronts in the sale.

The outlet flags one popular item each Prime Day: the No. 1 best-seller in Children's Christmas Books. But it advises skipping big-ticket electronics, excluding Amazon-branded devices, and major household appliances. The Hollywood Reporter explains that deeper discounts typically arrive during Black Friday and Cyber Monday, and competitors like The Home Depot and Best Buy offer wider selections in those categories.

For those aiming to maximize savings, the verdict is clear: focus on Amazon devices, luxury goods, and seasonal books; leave the TVs and laptops for later.

• Amazon
• holiday deals
• Prime Big Deal Days
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• The Hollywood Reporter