Pro Shop Raises $24 Million to Expand Golf Content

Pro Shop, a golf media company, has raised $24 million in a Series B round, The Hollywood Reporter reports.

The round was led by Arthur Blank's family office. New investors Causeway Partners and Ares Capital joined, along with returning backers PGA Tour and Powerhouse Capital.

Founded in 2023 by Joe Purzycki and Chad Mumm, Pro Shop raised $20 million in 2024 and used it to acquire the PGA Tour's digital brand Skratch. The company launched a studio last year that co-produced Netflix's "Happy Gilmore 2" and produces "Full Swing."

CEO Purzycki told THR the new money will expand shows like "Dan On Golf" and "The Vanity Index Podcast," grow its talent base and hire an events lead. The goal is to build real-world fan experiences around its media brands. Mumm said they want to stay on the "bleeding edge" and own the conversation around golf.

The company sees golf's pop culture moment as an opportunity. Mumm recalled that 10 years ago, getting a golf project made was nearly impossible, but now the sport has lost its stigma thanks to musicians, actors and athletes sharing their golf lives on social media.

"We want to expand those franchises into IRL," Purzycki said.

Pro Shop is betting heavily on golf content as a growth industry. The money is real. The question is whether the slate of projects will connect with audiences beyond the fairway.

• golf media
• Happy Gilmore 2
• PGA Tour
• Pro Shop
• Series B
• streaming