Trailers

Reynolds and McElhenney Star in Wrexham-Themed Nex Playground Ad

Collider says the Oct. 6 campaign brings Wrexham players Josh Windass and Ben Sheaf into a mock interview with the celebrity owners.

Image via FX

Ryan Reynolds and Rob McElhenney have a new Wrexham project, and it's not another season of their show. Collider reports the pair are teaming up with Nex Playground for a campaign debuting Oct. 6. It's their first work for the company since the Wrexham deal was announced this year.

The spot, created with Maximum Effort, puts the co-chairmen in a mock interview with Wrexham's Josh Windass and Ben Sheaf. The recruit isn't a footballer. The campaign focuses on a young Nex Playground player whose gaming skill wins them a team slot.

The June partnership announcement made Nex the official kit sleeve sponsor for Wrexham's 2026/27 season. The deal also includes a Nex Game Zone and youth initiatives. Nex will also appear in "Welcome to Wrexham".

A day after the campaign, Sonic Forces arrives on Play Pass Oct. 7. Collider reports SEGA's HARDlight Studios did the development. The team, known for Sonic Dream Team and Sonic Dash, adapted the mobile running and action into a physically active game for the platform.

It brings two big Nex Playground events this week: the Wrexham comedy on Oct. 6 and Sonic on Oct. 7.

  • Nex Playground
  • Rob McElhenney
  • Ryan Reynolds
  • Sonic Forces
  • Wrexham AFC

About Lucía Fernández

Lucía Fernández is a staff writer covering international and genre TV, including K-dramas, Spanish-language series and anime. She spent five years as a subtitle editor for a Miami localisation company, working on streaming releases in Spanish and English, and later produced social content for a streaming fan account with more than 400,000 followers. She has a BA in communication from Florida International University and is based in Miami. Favorites: Crash Landing on You, Dark, Cowboy Bebop. She usually watches a show twice, once dubbed and once subtitled.